Open Sauce Live is a marketing blog to which Johnnie Moore contributes. Some interesting quotes on the front page …
Rupert Murdoch “What I worry about much more is News Corps ability to make the necessary cultural changes to meet the new demands of the digital native.”
The Economist “The less control a company has over its marketing message, the greater its credibility.” This latter is an example of the rational plans achieving the opposite of their intent. Which begs questions about whether any cynical deception / game theory strategies could ever counter it ?
Another quote, not really related to my agenda, just Joe Public amateur interest – “the challenge is not awareness, it’s engagement” Slick marketing may attract attention and entertain, and sow brand awareness and linked associations, but does it ever do anything at all to make a potential customer believe in (buy into) the product. The awareness is of the brand marketing values, not the product qualities, and as a human, you can tell the difference.