Didn’t spot this until pointed out by Marsha on MD, but in the Q&A session in the 4th Grayson Perry 2013 Reith Lecture, responding to a question around 35:50 about the need for non-judgemental playfulness in order to encourage new potentially creative ideas, he recalls a favourite quote from Robert Pirsig’s ZMM (Zen and the Art of Motorcycle Maintenance).
The analogy of seeing new ideas and creative opportunities as small furry creatures emerging from the undergrowth. If you’re not friendly to the first one, the others are unlikely to come out to play.